This video is primarily focussed on the development of internet advertising. When people think of internet advertising what traditionally comes to mind is obtrusive pop-up and banner ads. However, advertising on the internet is steadily becoming more creative, and user friendly. These new forms of ads are hosted by the advertisers website, and are typically interesting videos, or interactive windows. More and more corporations are finding this to be an effective way of branding on the web. I believe this to be relevant to new media because as the internet and it’s uses evolve, so too must internet advertisements. When looking to advertise on the internet corporations will likely turn to these fresher forms of advertisements in order to stay above of the curve and continue to be regarded as a popular brand.
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Lloyd, Jeremy (2008).War Child Returns With Camp Okutta Follow Up. Marketer News.
